Jerky, Done Right.
Air-Dried, Not Cooked - Worth the Wait
Real Ingredients. Real Flavor.
Award-winning beef jerky
Crafted with Care by Our Team
From Family Recipe to Premium Jerky
Award-Winning Jerky, Trusted by Experts
Crafted by Our Team with Real Ingredients and Premium Care
Our small-batch, handcrafted beef jerky is made from real ingredients, without nitrates, MSG, or preservatives. Loved by chefs and thousands of customers, it’s a product built on quality, expertise, and dedication. Each piece reflects the care and craftsmanship of our team, ensuring every bite delivers real flavor and nutrition.
Best Sellers
Celebrity Chefs Love it!
Fresh 100% Beef Jerky
Most Jerky Lasts 2 Years.
Ours Doesn't
Because real food isn't supposed to!
Most store-bought jerky is packed with preservatives so it can sit on shelves for years. We do the opposite - small batches, real ingredients and freshness you can taste.
Taste the Difference
Other Jerky Brands
Most jerky on the market is designed for shelf life, not flavor. It’s heavily processed, packed with preservatives, and made in large-scale factories to last for years. While it may be convenient, it often lacks the freshness, texture, and real taste that jerky is meant to have.
2 year shelf life
Preservatives & chemicals
Mass produced
Matt-Hat Jerky
Matt-Hat Jerky is made in small batches using real ingredients and time-tested methods. Instead of focusing on long shelf life, we focus on freshness, quality, and flavor. The result is jerky that tastes like real food — rich, tender, and made to be enjoyed, not stored.
Fresh batches (weeks not years)
No nitrates, no junk
Handmade in batches
What Our Customers Are Saying
"I've tried all the flavors... And I can't pick a favorite... They are all excellent!"
Jim Maggi
"This is by far the best jerky i've had. They have their spice level on point."
Allen Hunt
The Matt-Hat Story:
Started at 11 years old
What started as a family recipe turned into an award winning jerky brand. Matthew Kupplack began making jerk at just 11 - and went on to beat seasoned pros in International competitions.
Classic Flavors
Our Jerky in the Wild
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Clean Fuel. No Junk.
Packed with protein and zero sugar options, Matt-Hat Jerky fuels your grind without the guilt. Whether you're lifting, running, or just living lean, it's the ultimate grab-and-go fitness snack.
High Protein
Fuel muscle recovery with every bite.
Zero Sugar Options
Naturally bold flavor without the crash.
Keto-Friendly
Big flavor, perfect for hitting macros.
Low Carb
Snack smart without the carb load.
This isn’t Gas Station jerky, and it was never meant to be.
Once you taste the difference there is no going back!
Matt-Hat Jerky is made in small batches with real ingredients, no shortcuts, and no preservatives designed for shelf life. It’s fresh, flavorful, and crafted for people who actually care about what they eat. Once you taste the difference, there’s no going back.
